A Clue-Based Campaign for Chester River Pottery
At Gilliland Design Works, we believe that great storytelling is the heartbeat of a successful brand—and sometimes, the most engaging stories are the ones that invite the audience to participate.
That’s exactly what we’ve helped Chester River Pottery achieve with their latest social media campaign: a poetic, clue-driven countdown to their appearance at the Chestertown Art Walk on April 26th. Blending community charm with interactive intrigue, this Spring Clue Hunt draws followers into a daily digital scavenger hunt, with each post bringing them a step closer to the secret location of their handmade showcase.
The campaign commenced with a nod to Chestertown’s spirit:
“Where art walks and the river talks…
Find us where creativity flows.”
It’s more than a clue—it’s an invitation. With each post, we’ve created a layered experience that merges content strategy with visual storytelling. The result? A campaign that not only showcases Chester River Pottery’s latest seasonal pieces but also fosters anticipation and engagement with every share.
Here’s what we brought to the table:
- A 12-day content series featuring clues intended to evoke a sense of place, mood, and mystery.
- Personalized graphics and photography to enhance every post
- A campaign strategy that combines face-to-face interaction with digital touchpoints.
- Calls to action to subscribe, visit, and connect—ensuring the experience continues after the event.
Whether it’s pottery, pastries, or photography, your brand has a story worth sharing. If you’re prepared to transform your next event or launch into something unforgettable, check out the campaign in action on [Chester River Pottery’s Instagram/Facebook], and let’s connect.
Your next creative campaign could start with a hint.
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Curious how Gilliland Design Works can help your brand stand out? Let’s connect.
Your Vision, Our Expertise
We specialize in translating your vision into dynamic, impactful designs. Whether you’re looking for a new brand identity, packaging, or any creative project, we’re here to bring it to life with energy and sophistication.
Ready to bring motion and vitality to your brand? Let’s create something extraordinary together. To continue the journey, subscribe to our newsletter or arrange a Virtual Visit. Let us tell your story.
