Looking for a fresh way to draw crowds and spark engagement? Check out how we turned a simple booth into a springtime adventure with this interactive clue-based campaign for Chester River Pottery at the Chestertown Art Walk.”Campaign Summary: Chester River Pottery’s Spring Clue Hunt
Client: Chester River Pottery
Event: Chestertown Art Walk — April 26
Campaign Duration: April 14–25
Platform: Instagram, Facebook
Objective: Drive booth traffic, increase social media engagement, and build brand awareness through a fun, interactive daily content campaign.
Concept Overview
Gilliland Design Works developed a playful and highly engaging daily clue hunt to generate buzz for Chester River Pottery’s participation in the Chestertown Art Walk. Each day from April 14 to April 25, followers receive a poetic or clever clue leading them closer to the pottery booth’s location, product themes, and a springtime giveaway.
The clues mix brand storytelling with visual teasers—highlighting handmade pieces, seasonal glazes, and the riverside spirit behind the brand. The campaign culminates in a location reveal and an exclusive booth reward for clue followers.
Key Features
- 12 Days of Clues: A themed clue posted daily with vivid imagery and brand-aligned messaging.
- Visual + Caption Strategy: Cohesive posts tailored for Instagram and Facebook, designed to encourage shares and comments.
- Secret Phrase Bonus: Social followers who say “Spring in Clay” at the booth unlock a small gift.
- Giveaway Tease: Hints of a prize increase motivation to visit in person.
- Final Countdown: Posts build momentum toward the day of the Art Walk.
Results Expected
- Boost in social media interactions (likes, comments, shares)
- Increased event-day foot traffic to the booth
- Strengthened emotional connection with the brand’s local and seasonal identity
- An engaging campaign format easily adaptable for future events
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Follow the Campaign Daily
Follow each day of the Chester River Pottery social media campaign at:
